Product
We built our own internal CRM. Six months later, here's what we wish we knew.
A practical account of building an internal CRM at a small team. What worked, what we would throw away, and the math that actually decided it.
Heat. Pressure. Output.
Crucible is a magazine about building startups.
The decisions, the lessons, the people.
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Growth
The books that actually shaped how we grow products
The durable growth lessons come from a few timeless books, not the latest tactics. Here are the three that rewired how we build, and the one principle underneath them.
Product
Your data is your product's liability: lessons from automotive spying
Modern cars show what unchecked data collection becomes: a liability that costs trust, money, and control. Treat privacy as a product feature, not an afterthought.
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Field Notes
From the field
A field note is one or two true sentences from inside the work — something learned, changed, or quietly regretted. No polish, no byline.
I've stopped doing pricing experiments without first knowing what I'll do if they fail.
The most useful thing I did in Q1 was cancel a project that was 70% done.
Most internal tools don't fail because they're wrong. They fail because the person who needs them stops opening them.
We hired our first senior IC before we hired our first manager. Six months in, I think we got the order right.
Learned something the hard way this week? Pass it on.
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