Money
Hire an accountant earlier than you think
Why founders should hire an accountant earlier than feels necessary: the mistakes of DIY finances, what a good accountant prevents, and choosing one who fits an early company.
Category
Money
Pricing, fundraising, revenue, and the legal and financial structures behind real companies.
15 articles
Articles in Money
Money
Reading a term sheet for the first time
What first-time founders should understand in a term sheet beyond valuation: control, liquidation preferences, and the clauses that matter more than the headline number.
Money
Where and when to incorporate your startup
How founders should think about where and when to incorporate: what the choice actually decides, why premature incorporation costs money, and matching structure to real plans.
Money
Pricing software for a small market
How founders price software for a small market: why low-volume pricing inverts the usual playbook, charging for value not seats, and building revenue from a limited buyer pool.
Money
Why some founders said no to VC
37signals, ConvertKit, and Wildbit each refused or limited venture capital. Their paths differ, but the precondition is the same: profit early.
Money
The founder salary question
Kruze and Pilot now publish real founder-salary benchmarks. The data quietly retired the advice to pay yourself as little as possible.
Money
Banking for MENA founders: Mercury, Wise, Brex compared
A practical comparison of Mercury, Wise Business, and Brex for MENA founders operating Wyoming LLCs from Beirut, Cairo, or Amman.
Money
The cost of running a 10-person agency in Beirut
Beirut offers a structural cost advantage over US-EU hubs for digital agencies, but the savings come with friction that does not show in any line item.
Money
Tax residency for digital-nomad founders
Portugal's NHR is closed, the UAE has three statutory routes, and Estonia's e-Residency is not residency at all. What founders actually need to know about where they are taxed.
Money
Pricing changes that backfired
Unity, Heroku, and Docker each detonated a pricing change in public. The pattern in what went wrong, and what the survivors did to climb back.
Money
Equity for early employees in non-VC companies
Why the standard option grant fails outside the VC model, and how revenue share, profit-sharing, and phantom equity actually work, with real structures from 37signals and Calm
Money
Services pricing: the floor, the anchor, the ceiling
Across legal, agency, and MSP services, pricing in 2026 has converged on a three-point structure — floor, anchor, ceiling — and the operators who document it follow the same