Founders
Bootstrapping versus raising: the honest tradeoff
The honest tradeoff between bootstrapping and raising: what each path really costs, why it is a choice about company shape not ambition, and matching the decision to your goal.
Tag
bootstrapping
4 articles tagged with this topic
Articles tagged bootstrapping
Money
Why some founders said no to VC
37signals, ConvertKit, and Wildbit each refused or limited venture capital. Their paths differ, but the precondition is the same: profit early.
Money
The founder salary question
Kruze and Pilot now publish real founder-salary benchmarks. The data quietly retired the advice to pay yourself as little as possible.
Money
Equity for early employees in non-VC companies
Why the standard option grant fails outside the VC model, and how revenue share, profit-sharing, and phantom equity actually work, with real structures from 37signals and Calm