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internal-tools

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Engraved illustration of a small workshop lathe with a terracotta work-piece mounted in the chuck.

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We built our own internal CRM. Six months later, here's what we wish we knew.

A practical account of building an internal CRM at a small team. What worked, what we would throw away, and the math that actually decided it.

Crucible Editorial· May 20, 2026 ·8 min

Exploded technical drawing of a pocket watch with parts suspended along a vertical axis, the movement plate rendered in terracotta.

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The case for building internal tools instead of buying

After two years running a small team across a stack of subscriptions, the math on building internal tools has shifted. Here is the framework we use now.

Crucible Editorial· May 12, 2026 ·11 min

internal-tools

Articles tagged internal-tools

We built our own internal CRM. Six months later, here's what we wish we knew.

The case for building internal tools instead of buying