Money
Pricing changes that backfired
Unity, Heroku, and Docker each detonated a pricing change in public. The pattern in what went wrong, and what the survivors did to climb back.
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5 articles tagged with this topic
Money
Unity, Heroku, and Docker each detonated a pricing change in public. The pattern in what went wrong, and what the survivors did to climb back.
Growth
Why the three-tier pricing page persists, how usage-based pricing is eroding flat tiers, and what Notion, Linear, and Figma's redesigns reveal about the future.
Money
For MENA SaaS founders, the choice between Stripe and a merchant of record determines who bears tax and regulatory risk — not just what the transaction fee is.
Growth
Cold email response rates have dropped from 8-10% in 2019 to 1-3% in 2024-2025. Here is where they stand by industry, and what the best operators do differently.
Product
After two years running a small team across a stack of subscriptions, the math on building internal tools has shifted. Here is the framework we use now.